Pluto extends European orbit with Now TV

US-based streaming service Pluto TV is expanding its reach in Europe after securing a deal with pay TV operator Sky’s OTT service Now TV.

Pluto TV, which is part-backed by Sky, will be rolled out across Europe starting in the UK, offering original channels and thematic entertainment networks.

Channels available include Pluto TV Movies, Pluto TV Kids and Pluto TV Fight, as well as Pluto TV Explore. Branded channels such as Xive TV, World Poker Tour and Mystery Science Theater 3000 are also on offer.

In the US, Pluto TV offers more than 100 channels and claims about 10 million monthly visitors. Pluto TV’s European headquarters are in Berlin, headed by MD for Europe Olivier Jollet.

Jollet said: “Our vision is to generate highly engaging viewing experiences and to offer our viewers a diverse yet customised experience on connected TV screens.

“Pluto TV’s ad funded model opens the door for advertisers to reach a digital first viewership not reached via classic TV advertising. At the same time, content producers who are not yet on television get the chance to shine on the TV screen.”

Last month the OTT service, which was first backed by Sky in 2014, bagged 75 hours of content from Canada’s Gusto Worldwide Media