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Passion moves for BBCWW’s Thomas

UK-based Passion Distribution has appointed former BBC Worldwide (BBCWW) executive Elin Thomas as its global head of sales.

In the newly-created position, Thomas will head up the company’s TV sales and format division, building on the international success of Worst Driver and Paradise Hotel and brands including Dynamo: Magician Impossible and Man Vs Food Nation. She will report to Passion’s CEO Sally Miles.

Thomas joins Tinopolis-owned Passion after 18 years at BBCWW where she was most recently the company’s director of global formats before her exit in March.

That role saw her distributing break-out format successes Dancing with the Stars and Great Bake Off internationally. During her BBCWW tenure, Thomas also had stints as head of Scandinavia for TV sales and VP of format licensing in EMEA.

Passion said the hire was part of its wider global strategy to increase its format business and focus on building key television and digital global brands.

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