Particular Crowd, MarVista in movie deal

Fernando Szew (left) and Tomás Yankelevich at Natpe Miami last week

Particular Crowd, the new movie production company set up by Turner Latin America, has agreed a multi-year production deal with LA prodco MarVista Entertainment.

Particular Crowd and MarVista will target production of 10-plus films per year, focusing on titles with edgy stories, breakthrough talent and the potential to crossover from the broadcast/streaming services to the theatrical space, the companies said.

The first projects in production within the deal are Sightless, directed by Cooper Karl; Two Deaths of Henry Baker, directed by Felipe Mucci; Tow, directed by Alex Merkin; and Hunter Hunter, directed by Shawn Linden.

Turner and MarVista will jointly oversee development and production, and MarVista will distribute outside Latin America, including film festivals and theatrical releases.

“We believe that with this agreement we’ll be providing opportunities for new storytelling voices across all disciplines – writing, directing, acting and producing – as talent discovery is a pillar of the initiative,” said Tomás Yankelevich, exec VP and chief content officer, general entertainment, at Turner Latin America.

“We want to build a sustainable model for mainstream independent films to meet viewer appetite for quality movies when and where they want to consume their content.”

Fernando Szew, CEO at MarVista, added: “With MarVista’s studio platform infrastructure and ability to produce high-quality content at scale, we see this partnership with Particular Crowd as a significant opportunity to apply our best practices to the independent film landscape.

“Developing new talent and telling diverse stories are sources of pride at our company and at the heart of our business.”