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OuiDo! mbraces soft toy brand

French indie OuiDo! Productions has signed a co-development and coproduction agreement with Japanese toy company Sekishugi covering soft toy brand Monchhichi.

The monkey doll, which will turn 40 this year, will be adapted as a 52×11’ CGI animated series for upper-preschool children.

As line and executive producer, OuiDo! will be in charge of raising finance as well as artistic development and actual production, in association with Sekishugi.

About 70 million Monchhichi toys have been sold over the years in 40 countries since it was launched in Tokyo in 1974.

OuiDo! was set up last October by former executives of Lagardère Entertainment subsidiary Timoon Animation, after Lagardère dropped the genre. The indie took over Timoon productions such as Alvinnn!!! & the Chipmunks and Sonic Boom.

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