Objective sets up label with Meenagh

All3Media-owned Objective Media Group is starting up an unscripted production outfit in the UK with the former head of development at Shine TV.

Jonny Meenagh

Jonny Meenagh and Objective will launch the as-yet-unnamed shingle in April, partnering with existing Objective labels to develop and coproduce unscripted content.

Meenagh has a background in factual entertainment formats, features and specialist factual and had been with Shine TV for six years.

Over that time his development credits included Channel 4’s The Island with Bear Grylls, Hunted and The Secret Life of Prisons; Sky One’s The Heist; and BBC1’s All Change at Longleat.

Prior to this he was at companies including Mentorn, Optomen and the BBC, where he worked on programmes including Space Dive and Mary Queen of Charity Shops (both for BBC2) and Reggie Yates: Teen Gangs and Free Speech (both for BBC3).

The label, which will have its own team led by Meenagh, will develop a range of non-scripted formats and programmes. Greenlit projects will be coproduced by either Betty, Second Star, Panda or Hitchhiker.