Objective moves into drama

UK prodco Objective Productions has hired the executive producer of Channel 4 comedy Fresh Meat to lead its move into drama and film.

Judy Counihan will run development and production of scripted output including series, serials and singles for television and feature films.

She begins work immediately, reporting to Objective CEO Andrew Newman. All3Media-owned Objective is best known for comedies including Peep Show and gameshow The Cube.