Nordisk licenses daring celeb format

MIPTV: Banijay-owned Nordisk Film has bought the rights to Armoza Formats’ primetime entertainment format I Can Do That! for Sweden, Denmark and Norway.

Armoza’s I Can Do That!

The show is already in production in the region for MTV Oy, made with Banijay Finland.

I Can Do That! is underway in 15 countries, including a second season on Italy’s flagship public channel Rai Uno, which launched this month.

It is also in its second season on Brazil’s Rede Record, while first seasons are currently in production in the US and Mexico, with an all-star US version lined up by NBC for this May.

The weekly primetime studio format involves a group of competitive celebrities who are challenged to perform daring live acts.

Avi Armoza, CEO of Armoza Formats, said the show “continues to meet the broadcasters’ need for a fresh, new primetime show.”

The deal follows the sale of gameshow Still Standing, which has been picked up by Mediaset’s Canale 5 for Italy.

Separately, a new primetime studio gameshow, Babushka, is currently being developed by Ryan Seacrest Productions and Armoza with France’s TF1.

A pilot for the 60-minute format, a game of chance involving 10 Russian Babushka dolls and a cash prize, has just been completed for the French commercial broadcaster. The format has also been sold to an as-yet undisclosed company for production in Italy, Spain and Portugal.