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Nippon, Story Lab to co-develop formats

Fotini Paraskakis of The Story Lab and Shigeko Cindy Chino of Nippon TV

Japanese broadcaster Nippon TV and content investor, producer and distributor The Story Lab have agreed a co-development partnership.

The two will work together to create and develop non-scripted formats for the international market, focusing on scalable and returnable entertainment.

Distribution will be managed by both Nippon TV and The Story Lab internationally.

Nippon TV was behind recent exports such as Block Out in Thailand, Vietnam and Indonesia and scripted series Mother and Woman: My Life for My Children.

The Story Lab, meanwhile, was behind social experiment reality series You Are Not A Loan and dating series Undercover Twins.

The first project arising from the partnership will be announced shortly, the two companies said.

Shigeko Cindy Chino, associate MD, international business development for Nippon TV, said: “Our shared vision of blending our values to create formats with global appeal has been a mutual agenda for a long time.”

Fotini Paraskakis, executive VP of entertainment for Story Lab, said: “Nippon TV is a great partner for The Story Lab, as we continue to focus on expanding our content pipeline offering, with forward-thinking creative and commercial partners from across the world.”

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