Nigeria decides The Price is Right

A Lagos-based production studio has licensed the rights to US gameshow format The Price is Right in Nigeria, through a deal with global production giant FremantleMedia.

Frank Edoho

Genesis Studios, the prodco behind Nigerian series So Wrong So Wright, Tales of Eve and talkshow Chat Street, is developing a local version of the format.

The company has announced that TV personality Frank Edoho, former host of gameshow Who Wants to be a Millionaire?, will host The Price is Right alongside Emmanuel Essien (aka Mannie of Cool FM), who will act as the announcer.

The Price is Right is one of the longest running TV series in the US, airing for more than 8,000 episodes since its inception in 1972 on CBS. The show revolves around contestants competing to identify accurate pricing of merchandise to win cash and other prices.

The Price is Right was originally produced by Mark Goodson and Bill Todman and created by Bob Stewart. The format has been produced locally in 43 territories.

This story first appeared on C21’s sister site Content Nigeria.