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Nickelodeon, Time seek Kid of the Year

Trevor Noah

Nickelodeon and US magazine Time will pick a Kid of the Year in a partnership that will also include a television special simulcast on broadcast network CBS.

Hosted by Trevor Noah and airing in December, the special will recognise five young leaders who are making a positive impact in their communities.

It will also name a Kid of the Year in the same way Time magazine has named a Person of the Year since 1927.

Details on the nomination and submission process for Kid of the Year will be announced at a later date. The event is a coproduction between Time Studios, Day Zero Productions, Mainstay Entertainment and Nickelodeon.

“Kids drive the cultural narrative in so many ways and we at Nickelodeon are honored to partner with Time and Time For Kids for our first-ever Kid of the Year, an event that celebrates influential kids making a huge impact in their schools, communities and the world,” said Rob Bagshaw, executive VP for unscripted content at Nickelodeon.

The Viacom-owned broadcaster said the partnership with Time underscores a key element of its content strategy, to create co-viewing opportunities for kids and parents.

Nickelodeon has also greenlit Side Hustle (13×30′), a live-action series in which social media stars Annie LeBlanc and Jayden Bartels play two best friends who have to create a business fast after inadvertently destroying their neighbour’s car.

Created and executive produced by Dave Malkoff and shot in front of a studio audience, it will begin production in LA this March and will premiere later this year on Nickelodeon.

John Beck and Ron Hart (Fuller House, Liv & Maddie) serve as executive producers and showrunners. Production of Side Hustle is overseen for Nickelodeon by Shauna Phelan, senior VP of live-action scripted content. Omar Camacho serves as Nickelodeon’s executive in charge of production for the series.

The Viacom-owned broadcaster said the show underscores another key element of its content strategy, to mine social platforms for the talent that kids love and to superserve today’s kids’ interest in growing up to be entrepreneurs.

In related news, Nickelodeon has greenlit a third season of preschool series Ryan’s Mystery Playdate, created and produced by pocket.watch.

The live-action series follows Ryan as he tackles a series of imaginative, physical challenges and solves mystery box puzzles to reveal the identity of his playdate.

Production is overseen for Nickelodeon by Eryk Casemiro, senior VP of Nickelodeon preschool.

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