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Content Canada 2019

Nickelodeon taps DeBenedittis for content

Nickelodeon has hired a Disney Channels Worldwide executive as its exec VP of programming and content strategy.

Paul DeBenedittis

Paul DeBenedittis will lead content and programming strategies, partnerships, acquisitions and media planning for Nickelodeon, Nick Jr, Nicktoons and TeenNick across platforms including linear, digital, branded apps and VoD channels.

DeBenedittis will also work with Viacom-owned Nickelodeon’s global channels to support worldwide programming and content strategy. He will be based in its California studio, reporting to Nickelodeon president Brian Robbins.

DeBenedittis was senior VP of programming strategy at Disney Channels Worldwide, including Disney Junior and Disney XD, where he led the planning, scheduling, acquisitions and coproduction teams in the US.

He also oversaw the Disney Channels Worldwide programming strategy team, working with management, programming and distribution teams on programming strategy across all territories.

Prior to joining The Walt Disney Company, DeBenedittis spent 10 years at Viacom-owned MTV as executive VP of multiplatform programming, content strategy and scheduling.

“Paul has extensive expertise in programming and leading content strategies that reach and resonate with youth audiences,” said Robbins, who co-founded AwesomenessTV and began his role as president at Nickelodeon last October.

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Content Canada 2019
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