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NHNZ appoints Discovery sales exec

Blue Ant Media-backed New Zealand factual producer NHNZ has appointed a Discovery exec as its director of sales.

Ched Raymundo

Ched Raymundo will be tasked with selling content both in development and as acquisitions. Based in LA, she will work to develop and strengthen relationships with the US market, reporting to NHNZ MD Kyle Murdoch.

Raymundo was most recently Discovery’s manager of US programme sales and acquisitions. During her time at the factual giant, she oversaw a deal with her new employer to broadcast Mysterious Planet across the UK, the US, Latin America and Asia. She also helped form a copro and distribution partnership with US prodco Angel Valley for automotive series Auto/biography.

In addition, Raymundo is credited with facilitating a distribution partnership with The Nacelle Company for upcoming eco-travel series Down to Earth with Zac Efron, scheduled to air on Discovery Networks Asia Pacific later this year.

She previously formed part of the distribution team at 3net, the 3D joint venture from Sony, Discovery and Imax, and worked in international distribution for LA-based Principal Media. Before that, she held a number of production roles at Filipino broadcaster ABS-CBN.

Murdoch said: “Ched has a wealth of experience covering production, distribution and sales, both in the US and internationally, which makes her a great fit for NHNZ. We’re looking forward to Ched strengthening and cementing our presence in LA.”

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