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YouTube’s FailArmy marches into TV

MIPTV: US production house Dick Clark Productions (DCP) and Jukin Media are teaming up to bring the latter’s YouTube channel FailArmy to television.

DCP’s new distribution arm DCP International has greenlit production of 20 half-hour episodes of FailArmy and is launching them to TV buyers here in Cannes this week.

Web video outfit Jukin is exec producing the show, based on the FailArmy channel it has on YouTube. Jukin claimed the channel, which features various blooper and failure videos, has almost five million subscribers and has had a billion views.

“FailArmy performs extremely well globally, with more than half of our web traffic coming from outside the US,” said Jukin CEO and founder Jon Skogmo.

“By partnering with DCP and making FailArmy a true pan-platform show, we are able to bring our loyal global viewers the fails and funny videos they love while reaching new television audiences.”

“As we look to expand our international distribution, we are looking for properties that resonate with today’s global audiences,” said Mark Rafalowski, executive VP of DCP International. “FailArmy gives us the opportunity to grow our television business by creating a show that connects with a global viral video audience.”

DCP International launched earlier this year, led by Rafalowski. The division has since hired former Sierra Engine TV exec Bob Kennedy as senior VP of worldwide sales and acquisitions.


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