YouTube troupe The Sidemen launch creator-led production company

The Sidemen’s reality show Inside UK is returning to Netflix

YouTube collective The Sidemen are launching Sidemen Productions, a creator-led production company.

The announcement coincides with confirmation a third season of reality TV show Inside UK has been greenlit by Netflix. The show will be the first released under the banner before returning to Netflix this spring.

Self-funded by The Sidemen, the company has been established to develop and produce creator-led formats for global audiences, with creators at the centre of the development and production process.

Adam Cohen, formerly of Noah Media Group, KEO Films and Fulwell Entertainment, has been appointed as head of Sidemen Productions

The company said it will build on the renewal of Inside with a slate of original formats spanning online platforms and streamers “responding to growing global demand for creator-first entertainment.” The company will focus on UK-first projects alongside international collaborations.

Sidemen Productions operates within the wider Sidemen ecosystem, led by managing director Victor Bengtsson. The company will be based at the newly completed Sidemen HQ in London.

The Sidemen – KSI, Simon, Josh, Tobi, Ethan, Vik and Harry – have more than 100 million subscribers across their platforms and 22 million subscribers on their main YouTube channel.

Bengtsson said: “The Sidemen have created content for over a decade, entertaining millions of people across the world. After the success of our show Inside we saw an opportunity to create even bigger and bolder projects. Sidemen Productions brings together everything we’ve learned on that journey, channelled into a highly skilled team dedicated to redefining what creator-led productions can achieve.”