YouTube, Banijay’s Endemol Shine Brasil cook up MasterChef spin-off

MasterChef Creators judges Henrique Fogaça, Helena Rizzo, Erick Jacquin

Marcelinho Santos

YouTube and Banijay-owned Endemol Shine Brasil are pairing on a spin-off of classic culinary competition format MasterChef.

MasterChef Creators will be a warm-up for the main show’s forthcoming linear season in Brazil, uniting six of the country’s top food influencers to recreate dishes in the MasterChef kitchen.

Supported by LATAM Airlines, the three episodes will air weekly from 6 May on the MasterChef Brasil YouTube channel.

Under the supervision of MasterChef Brasil judges Helena Rizzo, Henrique Fogaça, and Erick Jacquin, with hosts Fih and Edu (Diva Depressão channel), the winner will receive a grand prize of R$200,000.

Mare Leal, director of branded content, Endemol Shine Brasil said: “The success of this format online, with millions of views and interactions, helps MasterChef Brasil expand its business opportunities. Creating this special edition with a major partner like YouTube further strengthens our brand’s journey. Moreover, it is an opportunity for brands to connect with the creators’ audiences and the engaged community of show fans, which in this edition, includes support from LATAM Airlines.”

Endemol Shine Brasil is behind unscripted and scripted series including The Wall (Globo, Telefe, Chilevisión, Canal 10, Caracol Televisión), All Together Now (Record TV, Caracol Televisión), Deal or No Deal (SBT), Family Food Fight (SBT, Amazon Prime), The Four (Record TV), and Dancing With The Stars (Record TV).