WildBrain partners with Ukraine’s Glowberry to keep Brave Bunnies brand alive

WildBrain will coproduce S2 of Brave Bunnies

Canada’s WildBrain has partnered with Ukrainian children’s producer Glowberry to bring the Brave Bunnies preschool brand into its portfolio of kids’ and family franchises.

Under the arrangement, WildBrain has assured the continuation of the popular Brave Bunnies series, which was disrupted by the Russian invasion of Ukraine.

Working with Glowberry and Ibero-American animation studio Ánima, WildBrain will now lead the global management of Brave Bunnies.

The show was created by Olga Cherepanova, co-founder of Glowberry and creative producer on the series.

WildBrain’s Vancouver animation studio will coproduce season two of the Brave Bunnies series with Glowberry and Ánima, the producers of season one. Delivery of S2 is expected to begin in June 2023.

WildBrain will also handle global distribution of all Brave Bunnies content, while its dedicated consumer products agency, WildBrain CPLG, will manage licensing and merchandising worldwide.

WildBrain’s own Family Jr channel has picked up S1 in Canada. Glowberry retains distribution and licensing rights to the brand in Ukraine, while Ánima retains distribution rights in Spain.

The three-way partnership, which was facilitated by Big Picture Licensing, sees WildBrain become the majority stakeholder in the Brave Bunnies IP, with Glowberry and Ánima as minority stakeholders.