WildBrain opens new offices, grows team in Asia Pacific expansion drive

WildBrain kids’ property Teletubbies

WildBrain CPLG, the licensing arm of Canadian kids’ and family entertainment company WildBrain, has expanded across Asia Pacific, opening new offices in Singapore, Taipei and Seoul.

The company’s existing licensing team in Shanghai, managed by MD for China Jianbo Wei, will be integrated into WildBrain CPLG and expanded. Wei will also continue to oversee WildBrain’s content business in China.

The new and expanded operations will service the entire APAC region across about 12 countries. WildBrain CPLG’s exec VP and MD Maarten Weck will lead the expansion and will be responsible for the management and growth of the team and business in the region.

As part of the expansion, WildBrain CPLG is looking to build its leadership, management and wider marketing and licensing teams, with new positions open in APAC and in London.

Weck said: “With the expansion of our business across the greater APAC region, we’ll offer both existing and potential new partners a truly global licensing solution, not only through a broadened footprint in the territory, but also through access to our wider network of global offices and integrated way of working.

“We’re looking to rapidly grow our team in APAC, with support in London, and we look forward to receiving interest from talented professionals who want to join our team at this exciting time.”

WildBrain CPLG in APAC currently represents and manages WildBrain-owned brands including Strawberry Shortcake, In the Night Garden, Inspector Gadget and Teletubbies, as well as select existing third-party IP rights across its entertainment and lifestyle portfolios such as SEGA, Sauber Motorsport, Absolut, Malibu, Parental Advisory, The Master Lock Company, Yale University and the University of Southern California.