WildBrain hires Spin Master exec for new role

Canada-based children’s content giant WildBrain has appointed Lorna Withrington to the newly created role of VP for development-animation.

Lorna Withrington

Withrington joined from the Toronto-based production arm of Canadian toyco Spin Master, becoming part of the team behind WildBrain’s multi-genre slate of original animation, collaborating with creators, writers, artists and other production stakeholders.

She is also tasked with expanding existing WildBrain properties and activating the expertise of divisions across the company to create successful franchises.

Withrington is based in Toronto and reports to WildBrain’s exec VP for content and current series, Stephanie Betts.

At Spin Master, she held the position of director of development and has also held management roles in development, creative affairs, acquisitions and production at Entertainment One and HIT Entertainment/Mattel.

Her career has spanned properties such as Paw Patrol, PJ Masks, Peppa Pig, Bob the Builder, Fireman Sam and Thomas & Friends.

Betts said: “As we continue investing in creativity and talent to drive our expanding slate of premium animation, it’s fantastic to welcome an executive with Lorna’s qualifications to our growing content-development team. Lorna brings an impressive history in proven franchise brands and a strategic vision that will ensure our slate remains innovative and relevant to today’s audience.”