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Wheelhouse DNA’s Additive Creative hires Michael Senzer as senior manager

US prodco Wheelhouse’s fledgling talent management division has hired digital talent manager and entrepreneur Michael Senzer as senior manager.

Michael Senzer

Additive Creative, which launched in April, is part of Wheelhouse DNA, the digital and audio arm of Brent Montgomery’s US-based Wheelhouse Entertainment.

Senzer joins the company from TalentX Entertainment, where he was VP of business development, and will oversee Additive’s day-to-day operations, reporting to Wheelhouse DNA MD Fanny Baudry.

Senzer brings with him several longtime clients, including Nick Uhas (host of Netflix’s Blown Away) and cocktail-crafting father-and-son duo John and Johnny Rondi, aka Johnny Drinks.

During his time at TalentX, Senzer sold and executive produced Facebook unscripted reality series Sway Life and co-founded an energy drink.

Prior to TalentX, Senzer spent nearly six years in digital and branded content for the Gersh Agency, representing YouTubers including Ariel Martin (aka Baby Ariel), Chad Lebaron (aka Cherdleys) and Kalani Hilliker.


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