WeTV invites local brands, advertisers to join forces amid expansion plans

Tencent Video-owned Southeast Asia VoD platform WeTV is inviting local brands and advertisers to join forces in reaching out to WeTV viewers, as part of plans to “aggressively” ramp up its presence in the region.

Natasha Wilona

Curated for international viewers, WeTV is one of the largest digital video streaming platforms in several Asian markets, including Indonesia, Malaysia, Singapore and Thailand.

Its 2022 pipeline includes over 40 locally produced originals including Little Mom 2, starring Natasha Wilona, and season two of My Lecturer My Husband, in addition to Tencent Video originals like The Longest Promise and Who Rules the World.

WeTV recorded 60 million downloads globally in 2021, an increase of 31% on 2020. The number of monthly active users on the platform also grew year-on-year by 67% in 2021, while VIP users almost doubled, growing by 95%.

“Since our launch in 2019, WeTV has always sought to support the local creative sector, by offering attractive and customisable advertising and brand solutions to our partners,” said Jeff Han, WeTV’s director and VP of Tencent Video.

“The past four years have been a ride and we remain committed to growing not only our global presence but also helping local productions go international. With guaranteed high-quality content and an extensive range of platform offerings to meet the needs of every partner, WeTV aims to become the go-to digital content platform for our partners in the region.”