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Welsh pubcaster S4C names Wildflame alum Llinos Griffin-Williams to head content

Welsh public broadcaster S4C has hired former Wildflame executive Llinos Griffin-Williams as chief content officer.

Llinos Griffin-Williams

Taking up the new post in April, Griffin-Williams will play a role in the broadcaster’s wider strategy to become more visible in the global market and drive the channel in a new direction in terms of talent and commercial opportunity.

Griffin-Williams joins from Cardiff-based Wildflame, where she most recently served as creative director and spearheaded the indie’s move into international content development with contracts from global broadcasters including Discovery+, Paramount+, Smithsonian Channel/ViacomCBS and Science Channel.

Prior to that, Griffin-Williams worked at Green Bay Media for nearly three years in roles including executive producer and head of content.

As a freelance producer and production manager, Griffin-Williams has worked at companies such as the BBC, and her recent credits include executive producer on Michael Ball’s Wonderful Wales for Channel 5, American Doomsday for Discovery+ and Amy Dowden’s Dare to Dance for BBC Wales and BBC One.

Siân Doyle, chief executive at S4C, said: “I’m delighted to have been able to attract someone of Llinos’ undoubted talent and experience. Her award-winning programming making reputation and her international experience will play a key part in S4C’s wider strategy to make the channel more visible in the global market and drive the channel in a new direction in terms of talent and commercial opportunity.”

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