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Weinberger alum Cristina Guggino joins FilmRise as unscripted production chief

New York-based studio and streaming network FilmRise has appointed former Weinberger Media exec Cristina Guggino to the newly created position of director of unscripted production.

Cristina Guggino

Reporting to Max Einhorn, senior VP of acquisitions and coproductions, Guggino will oversee FilmRise’s unscripted coproductions, original commissioning, and development of unscripted and documentary series.

She will also supervise FilmRise’s day-to-day operations on existing coproduction deals, including the continuation of its original true crime series Bloodline Detectives, hosted by Nancy Grace.

Guggino joins FilmRise from Weinberger Media where she began her career as a researcher and rose through the ranks to become executive in charge of development. In this role, she ultimately led story development for long-running Discovery ID series On the Case with Paula Zahn and hit podcast The Anatomy of Murder.

Einhorn said: “Cristina brings an unmatched talent for recognising stories and characters that have great potential. Her experience in development, original show ideation and production oversight will be a huge asset as we continue to expand into producing our own original programming.”


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