Please wait...
Please wait...

Web3 Sports taps Jo Redfern as head of engagement strategy, media, gaming

UK-based Web3 Sports Ventures has tapped former BBC and Wind Sun Sky Entertainment exec Jo Redfern to consult as head of engagement strategy, media and gaming.

Jo Redfern

It comes after Redfern recently left her role as MD at Canada’s Wind Sun Sky after one year to make a return to media consulting.

Web3 Sports has now appointed Redfern on an exclusive consultancy basis and tasked her with developing and implementing an engagement strategy across sports, media and gaming.

Redfern’s strategic vision will focus on three core areas: enhancing fan experiences, empowering creators and fostering community engagement in the next iteration of the world wide web, known as Web3.

Web3 Sports aims to create a platform where sports fans can participate in unique experiences, from gamified interactions with clubs, athletes and teams to gain rewards and the ability to influence decision making, to virtual kit creation, digital twins and exclusive user-generated content. This approach seeks to unlock new revenue streams for creators, enabling them to engage with their audience in unprecedented ways, according to the company.

With over two decades’ experience in TV and digital media, Redfern has previously worked as global head of brand at digital brand-building company 24 Watts and head of brand at the BBC’s children’s and education division.

Nick Riggall, co-founder of Web3 Sports Ventures, said: “Jo’s engagement marks a significant milestone for Web3 Sports Ventures. Her forward-thinking approach and extensive experience will be invaluable as we strive to redefine the intersection of sports, media and gaming.

“We are confident that Jo will lead our efforts to build a revolutionary fan and creator ecosystem that leverages the power of Web3 technologies.”

Redfern added: “The potential to redefine how fans interact with sports, how they value sports content and how creators can monetise their content is immense. I look forward to collaborating with the talented team at Web3 Sports Ventures to create a dynamic and inclusive ecosystem that sets new standards for engagement and innovation.”

Please wait...