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Wattpad Webtoon Studios hires David Madden as head of global entertainment

Canada-headquartered Wattpad Webtoon Studios has hired veteran executive David Madden, who was most recently the president of television at Berlanti Productions, as head of global entertainment.

David Madden

Madden will oversee development, production and sales and look to expand the company’s TV, film and animation business internationally. He will report to Wattpad Webtoon Studios president Aron Levitz.

During his two-year stint at Berlanti Productions, Madden oversaw all programme development and production. Prior to that he was president of programming, entertainment networks at AMC Networks and before that was president of Fox Television Studios.

He has developed shows including The Americans and The Shield for FX and has supervised others such as Better Call Saul, The Walking Dead, Empire and Brooklyn 99. His executive producer credits include The Flight Attendant (HBO Max), You (Netflix) and Superman & Lois and Kung Fu (The CW).

“David instantly understood our vision to transform entertainment by listening to fans,” said Levitz, who has led the combined studio divisions of Canada’s Wattpad and Korea’s Webtoon since last year.

“David has shaped hit projects across every genre, and his experience and expertise are second to none. He is the perfect fit for Wattpad Webtoon Studios and we are thrilled to have him join our team as we bring the world’s biggest comic creators and web novelists to new audiences.”

Madden said he was attracted to the company because of its access to a “virtual gold mine of great stories.”

“Wattpad Webtoon Studios brings together massive global fandoms, data-backed insights, and some of the biggest names in comics and webnovels. I’m thrilled to join an innovative global studio to help elevate a new generation of creative voices, tell truly original stories and produce worldwide hits,” he said.

Other recent hires include Jessica Brinder, former VP of international distribution at Genius Brands, who joined Wattpad Webtoon Studios earlier this year to work across its international business development.

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