WarnerMedia names Turkish content lead

WarnerMedia has appointed MBC Dubai exec Mia Edde to the newly created role of executive director of Turkish content acquisitions.

Mia Edde

Based in Dubai, Edde will report to Hannes Heyelmann, exec VP and head of programming for EMEA, and Tomas Yankelevich, exec VP and chief content officer for Latin America. Edde joins the company on August 1.

Edde will be responsible for leading acquisitions of local-language programming in Turkey for HBO Max in EMEA and Latin America. She will also work closely with the acquisitions and programming teams led by Ragnhild Thorbech, head of programming and acquisitions for EMEA, and Andres Mendoza, head of acquisitions and negotiations for Latin America.

Additionally, Edde will work with Antony Root, exec VP and head of original production for EMEA, on the commissioning and production of original Turkish-language content.

Edde has been at broadcaster MBC Dubai since 2005, most recently as senior content manager. In this role, she developed and implemented acquisition strategies and worked closely with the writing and adaptation teams on all original scripted commissions.

Priya Dogra, president of WarnerMedia EMEA and Asia, said: “With HBO Max’s global expansion well underway, we are continuing to prepare for launches across Europe later this year. Mia’s track record of identifying and acquiring high-quality Turkish local-language content will support our efforts to build a vibrant local programming slate for HBO Max.”

Edde added: “This is an exciting time to be joining WarnerMedia as HBO Max expands internationally. Turkish local-language content has immense popularity among international audiences and I am looking forward to bringing the very best of this content to HBO Max.”