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WarnerMedia fills EMEA unscripted role

WarnerMedia has appointed Annelies Sitvast to the newly created role of head of unscripted production in EMEA.

Annelies Sitvast

Based in Amsterdam, Sitvast will commission unscripted programming for streaming service HBO Max as it rolls out in the region. She will report to Antony Root, head of original production for WarnerMedia EMEA.

Sitvast will join the company in May, having most recently been head of Dutch commercial channel Net 5, part of the Talpa Network.

In this role, she served as commissioning editor, overseeing content strategy and brand development, including all original programming, production and scheduling.

Prior to this, Sitvast was channel coordinator at Net 5, where she oversaw programming and supervised local productions. Before joining Net 5, Sitvast spent seven years at SBS Broadcasting as senior acquisitions executive, working on acquisition strategies and advising on brand positioning, content selections and series/slate development for several Dutch TV channels.

Root said: “I am delighted to welcome Annelies to WarnerMedia. She brings a wealth of experience from the world of unscripted programming. Working with our local teams, she will steer our expansion into unscripted across Europe, which is a key part of our original production strategy as we launch HBO Max across the region.”

Sitvast added: “I could not be more excited to build, launch and grow a European unscripted content offering for HBO Max. WarnerMedia has a rich history of investing in local talent and programming and has been building beloved and iconic brands for near to a century. I could think of no better foundation on which to build an unscripted programming pipeline as the company looks to expand HBO Max’s offering.”

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