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Warner alum starts branded content label

Former Disney and WarnerMedia exec Simon Dean has set up a London-based branded content production company in partnership with creative and digital agency Light Creative.

Simon Dean

Spark and Glory has been founded by Dean, who was creative director at WarnerMedia EMEA from 2015 to 2020 and senior creative manager for The Walt Disney Company for more than a decade before that.

The company is described as a shortform branded content production studio with expertise in multiplatform marketing and brand campaigns for major broadcasters and global brands.

It will encompass a specialised motion graphics and shortform production team with post-production facilities to act as a one-stop shop for companies wanting to build their presence in video and create 360-degree campaigns.

Ant James

Dean said: “At Spark and Glory, we’re passionate about producing highly engaging creative content. I’m thrilled to be announcing this new venture today, in partnership with the incredibly talented team at Light Creative.

“Together, we have extensive experience in putting together large- and small-scale, high-quality productions for film, promos, animation, advertising, drama and social media – and we’re excited to get started.”

Ant James, co-founder of Spark and Glory and creative director of Light Creative, added: “We’re delighted to team up with Simon and believe that our new joined-up approach will complement our award-winning branding team to create a uniquely seamless offering for broadcasters and brands across the world. There’s a gap in the market for an offering of this kind and we’re ready to fulfil it.”

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