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Video Solutions targets FAST growth with lifestyle content, live sports rights

Switzerland-based AVoD firm Video Solutions is eyeing expansion in the US, Europe and Africa for its platform wedotv and its free, ad-supported streaming TV (FAST) channels wedo movies and wedo big stories.

Philipp Rotermund

The news comes after the company consolidated its W4Free and Watch4 brands in the UK and Germany respectively under one brand name, wedotv, in September last year.

The company then expanded to include spin-off brands such as wedo movies and wedo big stories (fka wedo big docs) for FAST and other platforms.

It is partnering with Big Media to launch a series of non-fiction FAST channels, of which wedo big stories is the first. It recently rebranded so it could incorporate more non-fiction genres.

Video Solutions is now targeting the US, continental Europe and Africa for the international expansion of its wedotv, wedo movies and wedo big stories channels. In addition, the company said it is looking to add more channels based on genres with strong fanbases.

“We have had the benefit of honing our business in the UK and Germany, Austria and Switzerland over the past four years, during which time we’ve fine-tuned our technology to accommodate mobile, OTT and cable specifications for a seamless consumer experience across all platforms,” said Philipp Rotermund, Video Solutions’ co-CEO and founder.

“Also, by solidifying our brand across all platforms and territories, we have established greater consumer awareness and have seen the positive results in doubling our active user numbers in 2022. This has positioned us well for expansion outside of our core markets.”

Video Solutions’ co-CEO and founder Chris Sharp added: “Our core channels have been always been based on movie genres like drama, comedy, horror, etc, as well as TV series and documentaries.

“However, in the past year, we have also brought a lot of new viewers to our platform with the acquisition of lifestyle content and live sports rights for popular niche sports like sailing and horse racing.

“We will look to secure more of those kinds of deals this year, as well as break out genre-specific channels as we gain more hours of content that will make for a compelling consumer offering both in our core markets and internationally.”

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