Viaplay to serve up Celebrity MasterChef in the Netherlands

Nordic Entertainment (NENT) Group-owned streamer Viaplay has added a local version of Celebrity MasterChef to its slate of Dutch originals.

Filippa Wallestam

The format joins a local version of Dragons’ Den on Viaplay’s Dutch slate and comes after the streamer launched in the Netherlands on March 1.

The 12-episode first season, produced by SimpelZodiak, a Banijay Benelux company, sees 10 as-yet-unannounced Dutch personalities taking on a series of culinary challenges in front of a jury of famous chefs and critics.

Created by Franc Roddam, MasterChef first aired in the UK in 1990 and has since grown into an international phenomenon, with 49 series produced in 33 territories in 2021.

The MasterChef format and finished programmes are represented internationally by Banijay. Viaplay has produced MasterChef in Denmark since 2011.

Filippa Wallestam, NENT Group chief content officer, said: “High-quality local productions are a key focus for Viaplay in all our markets. Viewers everywhere have been enjoying the famous MasterChef format and its spin-offs for over 30 years, and Celebrity MasterChef will be an ideal addition to Viaplay’s fantastic menu in the Netherlands.”