Viaplay to launch D2C streamer in US this month, Canada in March

Ulrich Thomsen stars in Nordic noir drama Trom

Scandinavia-based Viaplay Group will launch its direct-to-consumer streaming platform in the US on February 22 and in Canada on March 7.

Subscribers will have access to more than 1,500 hours of European content through the Viaplay app at launch, with at least one premiere to follow every week.

The service will be priced at US$5.99 per month in the US and C$6.99 (US$5.23) per month in Canada. Viaplay’s North American launches will take its D2C footprint to 13 markets.

Content will include Nordic noir dramas like Trom, Furia and Partisan, third-party films such as A Man Called Ove, Another Round and The Emigrants, and a range of other dramas and documentaries. All content will have English subtitles.

Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms and as part of The Roku Channel’s premium subscriptions line-up.

In addition to the US and Canada, Viaplay’s D2C streaming service is available in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and UK.

The Viaplay Select branded content concept, which makes Viaplay content available on partner platforms, has launched in 20 markets around the world.