ViacomCBS alum Bartosz Witak named BBC Studios’ new general manager of CEE

Former ViacomCBS executive Bartosz Witak has been appointed general manager of Central and Eastern Europe (CEE) at BBC Studios.

Bartosz Witak

Charged with driving business expansion in the region, he will be based in Warsaw and reports to Arran Tindall, chief commercial officer, exec VP of EMEA key markets.

Witak’s remit includes leveraging his experience to explore new opportunities across branded services, content sales and digital.

His responsibilities do not include format sales which continue to be the responsibility of André Renaud, senior VP of global format sales.

He will also focus on developing strategic partnerships across CEE which align with BBC Studios’ vision for expansion and diversification.

Most recently, Witak was a senior business advisor for various companies and investors from 2019 to 2024.

Prior to that, he worked at ViacomCBS in the role of senior VP and MD for Central, Eastern and Southern Europe, and Israel, during a 16-year tenure.

Leading teams across multiple offices, including Warsaw, Budapest, Prague, Tel Aviv, and London, he contributed to the company’s consistent year-on-year revenue growth.

Arran Tindall said: “Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets.

“I’m confident his appointment will be vital to the further expansion of our business across CEE in the years ahead.”

Witak said: “It is an honour to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to producing and delivering high-quality content that resonates with audiences worldwide.“I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights”.