UpStream Media, Sunset+Vine duet on YouTube channel featuring Music Box archive

Sunset Vinyl will feature artists such as former Beatle Sir Paul McCartney

Tinopolis Group-owned companies UpStream Media and Sunset+Vine have teamed up to launch a YouTube channel featuring rare and unseen interviews with musical artists from the 1980s and 90s.

Sunset Vinyl will feature thousands of hours of unseen footage digitally enhanced for a global audience on the Google-owned platform, including interviews with and performances from the likes of Sir Paul McCartney, Whitney Houston, Iron Maiden and Take That.

The channel, built around the archive of former 24-hour music channel Music Box, is seeking to introduce a new generation to a golden age of music television.

The channel will also develop original programming over time, combining restored footage with contemporary commentary and collaborations with modern artists influenced by the era.

Nick Rees, chief operating officer at UpStream Media, said the company was actively seeking collaborations with other rights holders, archives and content creators “looking to unlock the value of their legacy content.”

“Our goal is to preserve, enhance and reimagine archival material for new platforms and audiences around the world,” he added.

Jennifer Roberts, Tinopolis Group CEO, said: “Tinopolis is an eclectic media, content and technology group with a diverse portfolio of sport, current affairs, entertainment and factual companies. Collaborations like this, which leverage our own IP through specialist group company expertise and innovation, are particularly exciting as we pivot our skills, experience and technology for the developing media landscape.”