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UK’s Wildflame Productions partners Celebro for US expansion drive

Welsh factual indie Wildflame Productions has partnered with media company Celebro to help fuel the prodco’s push into the US.

Wesley Dodd

The move is part of Wildflame’s strategy for international growth, including forging new relationships with global broadcasters, giving it a substantive base in the US and a partnership from which to develop and deliver programmes for the US and international market.

The company has already secured factual commissions from channels and platforms including Discovery+, Smithsonian Channel, ViacomCBS and Science Channel.

Through Wildflame’s partnership with Celebro, the pair will share each other’s production facilities, giving both an operational production base which spans the US and Wales. They will also share staff across both companies, with the potential to co-fund new posts as shared projects arise, and will share office space.

There will also be an opportunity for the two to develop and pitch projects together.

Celebro, led by CEO Wesley Dodd, has offices and studios in Washington DC, New York, LA and London, providing facilities for broadcasters including BBC News, Fox News, CNN, Channel 4, France 24 and Al Jazeera.

Dodd said: “Wildflame brings an impressive, creative ambition and the right approach to make high-profile international commissions. They have an outstanding development slate and a clear understanding of what they bring to the international marketplace, and American broadcasters in particular. Their determination and creative flair makes them an extremely exciting partner for us and we cannot wait to get started.”

Paul Islwyn Thomas, CEO of Wildflame, said: “With our international success so far, we know that Wildflame has the opportunity to really accelerate our growth in this area. Our partnership with Celebro will enable us to get so much closer to the broadcasters and audiences we are serving and give us market-specific knowledge and expertise.

“This partnership will also, in turn, fuel the development of our team in Cardiff, which plays an integral part in the delivery of our international commissions.”

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