Tyler Massey joins Singapore-based distributor Allrites as senior VP of global sales

Singapore-based distributor Allrites has appointed Tyler Massey as senior VP of global sales.

Tyler Massey

Massey joins Allrites from Happy Accidents, the LA-based studio that evolved from Holly Hines’ business Can’t Never Could which he joined in 2022 as senior VP of global content. While there, he developed and distributed content including reality series Storage Hunters.

Massey is also founder and president of MassMedia International, which he set up in 2014, distributing programmes including historical drama series Those About to Die, which launched last month on Peacock in the US and Amazon’s Prime Video internationally, and Australian scripted comedy format No Activity.

Beginning his career in 2001, Massey’s other previous roles include posts at Disney Educational Productions, GRB Entertainment, Warner Bros Discovery’s Eyeworks, IM Global Film, Global Road Entertainment and Storyworld Entertainment.

Based in LA, Massey will help drive Allrites’ global footprint by focusing on building strategic partnerships and advancing the distribution and monetisation of film and TV content.