Turner takes Toonix OTT in Nordics

Toonix’s launch line-up will include Adventure Time

Turner EMEA will launch a direct-to-consumer service for kids in Sweden, Denmark, Norway and Finland this summer.

Toonix will be an ad-free service for kids aged three to 12 and their families, available in the local language as well as English.

Turner said the Toonix app will include more than 1,000 hours of content from Turner-owned Cartoon Network and Warner Bros Animation, as well as third-party programming and local acquisitions.

Its launch line-up includes shows such as Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo and Masha & the Bear, alongside games and movies.

The Toonix brand launched in the Nordics in 2017 as a branded kids section in the HBO Nordic service, free to subscribers. The Toonix app will be available for iOS and Android phones and tablets, and on smart TVs.

“The launch of this OTT service marks the next step in Turner’s continuous mission to provide fan-centric user experiences and builds on the success of the launch of the Toonix brand with HBO in the Nordic region last year,” said Pierre Branco, senior VP and general manager at Turner Northern Europe.