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Tune in to C21FM today from 10am

Today we hear from Adrian Swift, head of content production and development at Nine Network, about the Aussie broadcaster’s programming and international partnerships strategy, as part of C21’s Content Australia On Demand.

Tune in to C21FM by CLICKING HERE.

C21’s Content Australia On Demand wrapped recently with a series of panel discussions and one-on-one interviews exploring how the nation’s television business is evolving in a period of unprecedented change.

Adrian Swift, head of content production and development at Nine Network, spoke with Don Groves about the broadcaster’s programming strategy – its desire to find new tentpole formats that can be stripped at 19.30, its willingness to collaborate with overseas partners and its approach to engaging with audiences across multiple platforms.

Video versions of all Content Australia On Demand sessions are available on C21Media.net if you’re a Pro subscriber and the final instalment from this year’s event will air on C21FM on Monday.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day at c21fmradio.com.


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