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Today we hear from TikTok’s Felicity McVay, Unless Pictures’ Meg O’Connell, SBS’s Donna Chang and Screen Australia’s Lee Naimo about the ways in which shortform is pushing content boundaries, as part of C21’s Content Australia On Demand.

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C21’s Content Australia On Demand got underway recently with a series of panel discussions and one-on-one interviews exploring how the nation’s television business is evolving in a period of unprecedented change.

Innovators in the country’s shortform content space discussed how the medium is evolving, pushing creative boundaries and reaching new international audiences with series like TikTok queer drama Scattered (38×1′). They also talked about how shortform can work as a platform for emerging talent, especially those from often underrepresented backgrounds.

TikTok Australia & New Zealand director of content partnerships Felicity McVay, Unless Pictures CEO Meg O’Connell, SBS acting scripted commissioning editor Donna Chang and Screen Australia online production senior investment manager Lee Naimo spoke to Nico Franks.

Video versions of all Content Australia On Demand sessions are available on C21Media.net if you’re a Pro subscriber and there’ll be more from the event on C21FM tomorrow.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day at c21fmradio.com.