Tune in to C21FM today from 10am

Today we hear from Ici Tou.tv exec director Christiane Asselin, Bell Media director of strategic planning Isabelle Sullivan and Videotron VP of marketing and content Caroline Paquet about how their local streaming services are holding ground against global players and their strategies for the coming 12 months, as C21’s Content Quebec On Demand continues.

Tune in to C21FM by CLICKING HERE.

C21’s Content Quebec On Demand virtual conference kicked off last week, shining a spotlight on the Canadian province and what it has to offer the international TV business, from content with global appeal and coproduction partnerships through to local filming incentives, financial support, locations and facilities.

Ici Tou.tv, Crave and Club Illico are the local streaming services from Radio-Canada/CBC, Bell Media and Videotron respectively and three execs from these companies – Christiane Asselin, Isabelle Sullivan and Caroline Paquet – spoke to Adam Benzine about how they are each reaching large domestic audiences, their distinct USPs, business models, content strategies and opportunities for collaboration with the international community, as well as how they’re holding ground against the global streamers.

Video versions of Content Quebec On Demand sessions are available on C21Media.net if you’re a Pro subscriber and there’ll be more from the event on C21FM tomorrow.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day at c21fmradio.com. You can download the audio from the C21 Podcast by CLICKING HERE.