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Tune in to C21FM to find out what to expect at Mipcom

Today we hear from Lucy Smith, director of Mipcom and MipTV for Reed Midem, about what delegates can expect from next month’s physical event in Cannes, its digital extension and more.

Tune in to C21FM by CLICKING HERE.

Lucy Smith

Mipcom organiser Reed Midem confirmed recently that next month’s scheduled market will take place as a physical event alongside a digital version, with Netflix, WarnerMedia and the BBC among buyers set to descend on Cannes.

While MipTV this year and last was forced to go online-only as a result of the pandemic, with Mipcom 2020 similarly streamed via computer screens, the annual October Cannes confab is going ahead in person.

Lucy Smith, director of Mipcom and MipTV for Reed Midem, spoke to Ruth Lawes about what delegates can expect – from the buyers in attendance to Covid-19 safety protocols – and why she’s delighted to be bringing the industry back together again.

C21FM is live 24/7, with a block of interviews starting at 10am BST every day HERE.

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