Tubi to roll out in Mexico

San Francisco-based AVoD service Tubi is to launch in Mexico through a partnership with local broadcaster TV Azteca.

Alberto Ciurana

The deal will see Tubi launch a Spanish-language version of its app in Mexico this year, while TV Azteca will offer advertising sales on behalf of Tubi and promote the service through its platforms.

Additionally, popular TV Azteca titles including MasterChef, Exatlón Mexico and Lo Que La Gente Cuente will be made available via the streamer.

“As part of TV Azteca’s transformation towards the future, we are looking forward to enhancing our distribution and make the best television productions available to a broader audience via Tubi,” said Alberto Ciurana, TV Azteca’s chief content and distribution officer.

“Our expansion into Latin America is just beginning and we look forward to announcing additional territories in the future,” said Tubi CEO Farhad Massoudi.

Tubi users had streamed over 132 million hours of content by September 2019, a 40% increase since May, according to the company, which is also due to land in the UK later this year.