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Tubi launches branded channel VoD

Free streaming service Tubi TV has launched a curated VoD platform offering programming and content from major networks, studios, streaming services and media companies.

Farhad Massoudi

Tubi Channels will allow viewers to watch content from favoured brands without a pay wall and will begin rolling out on OTT devices and online platforms over the next few weeks through the Tubi app.

Initially, Tubi Channels will offer more than 500 titles and 1,200 TV episodes, from partners including Docurama, Dramafever, Complex, Dove Channel, MGM and Wham Network.

“Tubi Channels are essentially Amazon Channels for free video-on-demand,” said Farhad Massoudi, founder and CEO of Tubi. “Finding audiences in the increasingly fragmented OTT space is incredibly hard, and Tubi Channels makes that process significantly easier for our content partners.”

“In an age when many streaming services are downplaying brand awareness for content owners, we’re doing the opposite,” added Adam Lewinson, chief content officer for Tubi. “We’re giving content brands more exposure on the Tubi platform, while providing audiences with the fastest path to the content they want to watch.”

Hollywood studios MGM and Lionsgate are among the companies to have invested in Tubi TV, which is available online and via mobile devices as well as connected devices including Roku, Amazon Fire TV, Xbox One and Apple TV.

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