Tubi expands in Latin America with launches in five countries this month

Fox Entertainment’s AVoD service Tubi is launching in five Latin American countries this month: Costa Rica, Ecuador, El Salvador, Guatemala and Panama.

Adam Lewinson

The expansion in Latin America follows Tubi’s launch in Mexico in 2020. The streamer’s library will be localised in the Spanish language for its Lat Am viewers, with movies including The Green Hornet, Hellboy and American Psycho, and TV series like LA’s Finest and Masters of Sex.

Regionally produced TV series will also soon be available, including Mexico’s Bienvenida Realidad, Atrapada and El Sexo Debil, as well as local versions of popular series such as The Nanny, Bewitched and Married with Children.

Adam Lewinson, chief content officer at Tubi, said: “We’re eager to expand deeper into Latin America after the stellar success of Tubi in Mexico, which has seen tremendous growth in such a short amount of time.”

According to Tubi, over the last year in Mexico the platform has seen total viewing time grow 60% year-on-year and total viewers rise 40% year-on-year.