Treehouse, Televisa join Rainbow Rangers

Rainbow Rangers premiered on Nick Jr in the US

Broadcasters in Canada and Mexico have acquired US-based kids’ producer and distributor Genius Brands International’s preschool property Rainbow Rangers.

Corus Entertainment-owned Treehouse and Televisa in Mexico will air the CGI animated 52×11′ series, which follows the rescue adventures of seven nine-year-old girls who serve as Earth’s first responders to protect the planet.

It premiered on Nickelodeon’s Nick Jr in the US in 2018 and airs on the Viacom-owned broadcaster in Latin America, while it has also been picked up by broadcasters such as Cartoonito in Italy and CCTV in China.

Rainbow Rangers was developed with Lion King director Rob Minkoff and Frozen co-writer Shane Morris, alongside Tim Mansfield and Elise Allen, with Disney alum Ruben Aquino creating key designs.

“In these unusual times, we are seeing that viewing is increasing, not decreasing, and it underscores the timeless nature of animated programmes as an asset class immune to normal economic problems,” said Andy Heyward, Genius Brands’ chairman and CEO.

Daniel Eves, senior VP of TV networks at Corus Entertainment, said: “We look forward to bringing Canadian viewers new preschool programming that emphasises the values of friendship, environmental responsibility and inclusivity.”