Traitors producer Studio Lambert strengthens unscripted team with new senior creative roles

Stephen Lovelock, left, and Toni Ireland

All3Media’s Studio Lambert has promoted Toni Ireland to deputy creative director and hired Stephen Lovelock as exec producer as it seeks to strengthen its unscripted team.

Ireland began her journey at Studio Lambert on The Circle, which she helped develop and executive produced for both Channel 4 and Netflix. She went on to executive produce the first and second seasons of The Traitors for the BBC and NBC’s Peacock. Most recently, she served as showrunner on Squid Game: The Challenge for Netflix.

Her earlier career includes producing live entertainment formats Saturday Night Takeaway, I’m A Celebrity: Extra Camp and Big Brother’s Bit On The Side, as well as unscripted formats Love Island and Celebs Go Dating.

Lovelock was most recently exec producer at Remarkable Entertainment and his credits include Survivor (UK), Richard Osman’s House of Games, The Wall, Big Brother, I’m a Celebrity… Get Me Out of Here!, The Cube, Deal or No Deal, and The Million Pound Drop. Most recently, he led the delivery of a 120-episode series of Deal or No Deal and Soccer Aid 2025.

“As our business continues to grow, the need for outstanding senior talent becomes ever more important,” said Tim Harcourt, Studio Lambert’s chief creative officer.

“Toni has consistently proven herself to be a brilliant editorial leader since joining us seven years ago. I’m thrilled she’s taking on this expanded role. Stephen is second to none at crafting clever and compelling formats and to have him join the team is a real boost to our creative firepower. I can’t wait to see the impact they’ll both have on our next wave of shows.”