TikTok/ByteDance and Sky execs among senior appointments at ITV Studios

Jason Fletcher (left) and Yannis Ioannidis

ITV Studios has made a series of senior appointments to strengthen its Data & Insights and Business Development divisions under Tom Clark, exec VP of global sales and commercial strategy.

Jason Fletcher joins from pay TV operator Sky as senior VP of data and insights, bringing extensive experience spanning data, analytics and content strategy.

Over the past nine years at Sky, he built and led a team of specialists who were responsible for advising on content partnerships including Netflix, HBO Max and Paramount+, as well as Sky Studios’ commissioning and acquisitions.

Joining Fletcher’s team is Rebecca Ameson as VP of data and insights, moving over from ITV Studios Technology. In July, Felix Eccleshare also came on board as senior data analyst, having been internal communications and engagement lead at the BBC.

Yannis Ioannidis joins as senior VP of business development. He spent seven years at TikTok/ByteDance in London and Los Angeles, where he led global content partnerships, negotiated the company’s first rights management agreements and drove international expansion of new products and features.

Earlier in his career, Yannis held leadership roles in Deutsche Telekom’s Pay TV and SVoD division, and worked in consulting and start-ups across the US, Central Europe and the Middle East.

Also joining the team is Will Johnson, business development manager. Johnson moves from the ITV Studios Global Content team, where over five and a half years he rose from coordinator to senior executive, working with labels such as Poison Pen, ITV Studios America and Apple Tree for distribution, and managed key international relationships.

Tom Clark, exec VP, global sales and commercial strategy at ITV Studios, said: “Business Development and Data & Insights are two critical engines that will help us to identify significant growth drivers in the rapidly evolving global digital and media landscape. These functions are vital in informing strategic decision-making as we continue to grow ITV Studios’ footprint around the world, and I’m thrilled to welcome these supremely talented individuals into the team.”