Session summary
The ‘State of the Indian Nation’ session highlighted a rapidly evolving entertainment landscape marked by a disconnect between content and audience preferences, profitability issues for streamers, and low AI adoption. While 86% of OTT viewership is local, comedy—India’s most preferred genre—is underproduced. YouTube dominates video consumption, and mobile and CTV are key platforms. With a young, connected population of 1.4 billion and a projected OTT market growth from $5B to $15B, opportunities lie in regional content, rural audiences, and tech-driven strategies. The outlook is optimistic, calling for authentic storytelling, innovation, and global collaboration to position India as a leading content hub.