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The 1% Club to open in Israel

Israeli pubcaster Kan 11 has acquired local adaptation rights to BBC gameshow The 1% Club from the UK pubcaster’s commercial arm BBC Studios.

Andre Renaud

A 15×60’ Israeli version of the series is due to start production in August ahead of a premiere next year.

Created by London’s Magnum Media for UK channel ITV, The 1% Club is an intelligence test based on a survey. Contestants who give an answer that was provided by only 1% of the survey respondents get the chance to say they’re smarter than 99% of the population. The UK version will air later this year.

French pubcaster France Télévisions also recently agreed a deal with BBC Studios for the format, which it will air on its France 2 network.

André Renaud, senior VP of global format sales at BBC Studios, said: “The focus of The 1% Club on real intelligence, rather than how much you learnt at school, makes this a really accessible and unique show. Many families and friends have friendly rivalries around who has the most ‘brains,’ so I’m looking forward to seeing this entertaining series bring people in Israel together to have fun and play along on Kan 11. ”

Tal Fraifeld, VP of the TV division at Kan 11 owner the Israeli Public Broadcasting Corporation, said: “We are delighted to continue working with BBC Studios on formats. The 1% Club fully meets our programming policy in bringing to our audience contents that promote intellectual skills and knowledge in an exciting manner.”


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