TelevisaUnivision reveals launch date, price and line-up for streaming service ViX+

TelevisaUnivision has set July 21 for the US and Mexican launch of its Spanish-language SVoD platform ViX+ and revealed new details about its original programming line-up and pricing.

Pierluigi Gazzolo

At launch, its roster of originals will include scripted dramas La Mujer del Diablo, María Félix: La Doña and cartel docuseries Mi Vecino El Cartel, the latter of which is produced by pop star and actor Selena Gomez

La Mujer del Diablo, which translates as ‘The Devil’s Woman,’ follows an elementary school teacher who is seduced by a high-ranking criminal, while María Félix: La Doña explores the rise to fame of the iconic Mexican actor and singer.

Three-part docuseries Mi Vecino El Cartel charts the murder of Juan Guerrero Chapa and how it exposed the breadth of Mexican cartel presence in the US.

ViX+’s film offerings at launch include Mirreyes contra Godínez 2, ‘El Retiro, which is a sequel to one of Mexico’s most successful comedies; Enfermo Amor, about the interconnected love affairs of nine couples; and documentary Cocino Cuando Te Extraño, about three families

These projects are among 50 originals that will launch exclusively on ViX+ during its first year. The service will cost US$6.99 in the US and MX$119 (US$5.92) in Mexico. Overall, ViX+ said it will feature more than 10,000 hours of ad-free programming in its first year.

In addition to scripted and unscripted titles, sports programming is a key part of ViX+’s offering. The platform will show more than 3,000 live football matches from the US and Mexico, including games from Mexico’s Liga MX.

It will also be the only streaming service with coverage of the Champions League, Europa League and Conference League football matches in Spanish in the US. In Mexico, ViX+ and its sister AVoD platform ViX also hold rights to this year’s FIFA World Cup in Qatar, which will take place in November and December.

“ViX+ will bring premium storytelling that raises the bar for Spanish-language content,” said Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision. “With the launch of ViX+, Spanish-language viewers will finally have a subscription streaming service with content that authentically reflects our culture.”

The Mexican-American media giant, which officially formed earlier this year after the merger of Televisa and Univision, has made no secret of the fact it wants ViX+ and ViX to be the biggest streaming service catering to the world’s 600 million Spanish speakers.

In recent months, the streaming platform has been lining up a host of partnerships and talent deals, including a strategic alliance with Spain’s The Mediapro Studio and a first-look deal with Propagate Fuego.

The platform currently has around 24 projects in development, 13 in pre-production, 10 in production and four in post-production.

The in-production projects include action-horror-comedy series Pinches Momias (Propagate Fuego) and a reboot of the popular Mexican anthology series Mujeres Asesinas (Plétora Productions).