Telemundo picks Blooming Lady as it joins Mediaset in Madd dash for Turkish drama

Blooming Lady premiered in February on Turkish channel Show TV

LA SCREENINGS: US Hispanic broadcaster Telemundo has acquired female-led Turkish drama series Blooming Lady (aka Bahar), through an agreement with Istanbul-based distributor Madd Entertainment.

Premiering in February on Turkish channel Show TV, Blooming Lady is produced by MF Yapim and is based on the South Korean drama series Doctor Cha from JTBC. Madd said the adaptation “is one of Türkiye’s highest-rated drama series of the past five years.”

Özlem Özsümbül

This is just the latest Turkish drama that NBCUniversal-owned Telemundo has picked up from Madd, having previously licensed at least 13 dramas from the distributor, including Gülcemal (40×45’, MF Yapin for Fox) and The Family (95×45’, Ay Yapim for Show TV).

“Telemundo is one of Madd’s strongest broadcast partners so it only makes sense that Türkiye’s hottest title in years will have a home there,” said Özlem Özsümbül, Madd’s head of sales. “With their help, it will reach millions more viewers across the Western Hemisphere.”

The deal was announced today at the LA Screenings Independents at the Fairmont Century Plaza in LA, where Madd, a six-year-old joint venture between Turkish prodcos Ay Yapim and Medyapim, is exhibiting.

The company also unveiled a four-title deal with Italian commercial broadcaster Mediaset in LA. The series covered by the deal are The Family, Gülcemal, If You Love (40×45’, Ay Yapim for Kanal D) and the International Emmy-winning series Family Secrets (250×45’, Ay Yapim for Kanal D).

The Mediaset deal comes soon after Madd licensed Love is in the Air (161×45’, MF Yapin for Fox) to the Italian company. “Following Spain, Italy has become the major market for Madd in Western Europe,” Özsümbül added. “The fact that we have four strong series set to debut there gives me great confidence. We see a big future in Italy.”