Sylvester Stallone partners film and television AI analyst Largo.ai in $7.5m investment round

Celine Udriot, Sylvester Stallone and Sami Arpa
Sylvester Stallone has joined Largo.ai, the artificial intelligence firm that analyses film and TV projects, as a strategic partner and investor as part of its latest US$7.5m investment round.
Largo.ai has analysed more than 400,000 film and TV series properties to train its advanced AI models, which assess a project’s structural patterns, strengths and weaknesses, anticipated audience emotions, demographic reach and expected audience size.
The company currently works with over 600 companies, including several Hollywood studios and large agencies.
Additionally, it provides both qualitative and quantitative insights into audience preferences, highlighting what they are likely to enjoy or reject. Delivered within minutes, Largo.ai claims its insights offer a significant advantage in cost, time and accuracy compared with traditional methods.
Largo.ai said the US$7.5m investment, co-led by TI Capital in Los Angeles and Switzerland- and LA-based QBIT Capital, will enable it to drive its ambitious growth plans as well as “enrich” its core business areas.
The Series A financing round also includes Atreides Management from Boston, Thomas Tippl, former vice chairman and chief operating officer of Microsoft-owned Activision Blizzard, and further investment from DAA Capital.
Stallone, who is backing the venture as a strategic partner, was recently named as a special ambassador to Hollywood by US president Donald Trump, alongside fellow actors Jon Voight and Mel Gibson.
Launched in 2020 in collaboration with Swiss university Ecole Polytechnique Fédérale de Lausanne (EPFL), Largo.ai is headquartered at the EPFL Innovation Park in Lausanne. Largo.ai’s management team includes Sami Arpa, CEO and co-founder; Celine Udriot, chief operating officer; and Sabine Süsstrunk, board member and co-founder.
Largo.ai is gearing up to launch its third version into the market, with the latest providing recommendations and generate early creative concepts that mimic how the project will look in the final production stages.
Arpa said: “When we set out on this journey in 2020 for Largo.ai, the role of AI in filmmaking was confined to the streaming giants.
“Our mission was to level the playing field for the rest of industry, which has stayed more traditional to-date. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, the fear of AI has diminished and its adoption curve is changing dramatically. People have woken up to the limitless potential of using AI as an assistance tool. It’s about creating better content in a faster, easier and less risky way.
“We are proud to have been at the forefront of this movement and, with the support from our investors and strategic partners who share our vision, we can now truly push the boundaries of AI integration for the movie and advertising industries. Working with our growing community of filmmakers, brands and agencies, we are committed to continuing to innovate together.”